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World Wildlife Fund
http://www.wwf.org/
Matthew Clark
 WWF,
an organization well into its 41st year, made headlines of a different
sort recently when it successfully pressured wrestling czar Vince
McMahon to change the name of his empire from the World Wrestling
Federation to World Wrestling Entertainment. Anyone that gives pro
wrestling beef is quite the humanitarian in my book, but it turns
out the Fund is involved in conservation, too! Their Holy Trinity
of goals consists of "protecting endangered spaces, saving endangered
species and addressing global threats." The only shortcoming
of the good folks at WWF is that their endangered species list reads
like a catalog of cuddly stuffed animals (which they naturally offer
in their store for only $25!), but what about the endangered birds,
reptiles, insects, and amphibians? You can't fault them for a limited
scope, though, because in the end their tight focus is what allows
them to be so effective. It would be impossible for one organization
to fight for all 5,485+ threatened animals in the world and give each
species equal attention. The majority of the site is heavier on information
than it is on news, with tons of write-ups on all kinds of animals
(no matter how cute!) and some fun stuff for the kiddies. The "Caught
in the Act" illegal wildlife smugglers game is hours of fugitive-foiling
fun, guaranteed. Check it out!
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